The Crossed Grain magazine

Our Crossed Grain magazine is our key communication and distributed to the full MembershipIf you have been diagnosed with coeliac disease then you can become a Member of Coeliac UK. , three times a year - February, May and October. With a guaranteed circulation in excess of 60,000, this A4, full colour magazine gives our Members up-to-date information, news and views on all aspects of living with a gluten-free diet.

Research conducted by the Charity with its Members indicated that:

• Crossed Grain magazine plays a pivotal role with informing Members about glutenA protein that is found in the cereals wheat, barley and rye. -free products
• Crossed Grain magazine strongly influences their brand choices and purchasing decisions
• Crossed Grain magazine readers trust the publication and the companies and brands advertising within it

Promotional opportunities

An extensive range of opportunities exist to help our commercial partners promote their products and services directly to the consumer. These include straight advertising, leaflet inserts and advertorials. Product trials can be encouraged with the use of competitions, reader offers and money off coupons, which all prove very popular with this highly responsive audience.

Editorial and product placement

A features list for the full year is available and offers our commercial partners the opportunity to plan campaigns and promotions in line with key subjects covered in the magazine. Opportunities for editorial coverage exist in our ‘Check It Out’ section and in some of the key features. These should be discussed with a member of our commercial team.