Marketing opportunities for manufacturers and retailers

With over 60,000 Members currently and growing by 12,000 new Members per annum; we offers the best opportunity for targeting this lucrative market.  Driven by a growing awareness and better diagnosis of coeliac diseaseA condition where a person is unable to eat gluten as it makes their body attack itself. the gluten-freeWhen a food has less than 20 parts per million (ppm) of gluten so it is safe for people with coeliac disease to eat. , ‘Free From’ market alone is worth an estimated £180 million.

We offer manufacturers and retailers a variety of opportunities to showcase their product ranges to this market sector through a selection of both printed and electronic publications.

Crossed Grain Magazine - This key publication is produced three times a year and is distributed to our full MembershipIf you have been diagnosed with coeliac disease then you can become a Member of Coeliac UK. .  A comprehensive range of advertising, advertorial and product placement opportunities exist throughout the magazine to suit all budgets.

Monthly Newsletter – eXG, our electronic newsletter, is emailed to Members monthly and carries a range of advertising opportunities.  Ideal for short term or special offers, this type of advertising will give measurable and targeted responses for any marketing campaign.

Coeliac UK website - Throughout the main website advertising and sponsorship opportunities are available to enhance the profile of your business.  With the recent launch of the new updated website, we can offer an expanded range of tailored options on specific pages.

Food and Drink Directory - Listing over 11,000 products suitable for those following a glutenA protein that is found in the cereals wheat, barley and rye. -free diet, this directory is used by our Members as the key decision making tool when making food choices.  Listing in the publication is free and brand profiles can be considerably enhanced through a range of sponsorship and advertising opportunities.

Sponsorship - A growing range of sponsorship options are available through out the calendar year. In most cases, the packages can be tailored to suit the sponsors own objectives, by including a dynamic range of both electronic and printed media.

Events - Throughout the year, we hosts a number of events aimed at both consumer and trade audiences.  Ranging from Awareness WeekOur main annual campaign with focuses around a theme to raise awareness about coeliac disease. to gluten-free  Food Fairs, we encourage manufacturers and retailers to engage with us by exhibiting, media activities and sponsorship opportunities.

Affinity Partnerships - Many companies have found that affinity arrangements encourage brand loyalty and at the same time helps support the Charity. Tailored to suit both parties, the affinity packages benefit Members, the Charity and commercial partner.

For more information on any of these opportunities please download our media file from the column on the right hand side.