Awareness Week gives coeliac disease profile a boost

Awareness Week boosts coeliac disease coverage

The profile and awareness of coeliac disease has been given a boost by the press and broadcast coverage due to Coeliac Awareness Week. Among the highlights the Daily Mirror and Daily Mail reported research that shows that on average people have to wait 13 years to be diagnosed; while the Daily Express featured a full-page including case study. A wide range of regional and consumer publications as well as some prominent websites also covered Awareness Week; reported the research; or featured case studies.

On TV, GMTV broadcast a feature and interviewed Channel 4 presenter Cesarina Holm-Kander; celebrity chef Phil Vickery featured gluten-free desserts on his slot on ITV's This Morning; and ITV Central News broadcast a news feature and interviewed two case studies. To view the ITV Central news feature please click here.

On radio, nutritionist and writer Ian Marber, The Food Doctor, took part in a radio phone-in on LBC; while Phil Vickery and Coeliac UK Head of Diet & Health Norma McGough recorded a series of radio interviews which were broadcast across the UK to over 8.5 million listeners.