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  5. April 2019 media update

April 2019 media update

Since the last update there has been over 2,500 pieces of coverage published across national, trade and regional press across hard copy publications and online websites. Please see below an example of recent articles:

Awareness Week

We launched our Awareness Week campaign to the media at the end of March highlighting the similarity of IBS and coeliac disease symptoms and we have already achieved some great coverage including in:

British Baker – case study feature

Daily Telegraph

Express and Star

Grimsby Telegraph

Huffington Post published today here and also here

Lancashire Evening Post

Lancashire Telegraph

Stir it Up

The Independent

Yahoo UK News

There has also been some coverage that has appeared but not online.

We have been liaising with numerous publications to secure further coverage. As ever with the media there are never any guarantees until the pieces are published but are hopeful that there will be coverage in the following:

  • Mail on Sunday (South East region) Allergy and Free From Supplement (12 May) including two case study story write ups and four of our gluten free recipes.
  • The Sun case study feature should appear in a weekend edition in the run up to or during Awareness Week
  • Daily Express – following piece they have already run planning on case study closer to Awareness Week
  • Healthy Food Guide profile piece on IBS and coeliac disease
  • Families Chiltern – news item and advert
  • Smile magazine
  • Huffington Post
  • Portsmouth News case study feature
  • Wolverhampton Express and Star – case study feature
  • Gastroenterology Today case study feature
  • Morning Advertiser
  • Mature Times
  • Leicester Mercury case study feature
  • Yorkshire Post case study feature
  • Lancashire Post case study feature
  • Rugby Advertiser case study feature
  • Healthy Life
  • British Baker
  • Waitrose Weekend (16 May) three page feature on all things free from
  • ITV This Morning – potential but not definite and we wont know until nearer the time

We will be issuing a second press release to the media at the beginning of May in order to attract further coverage.

General articles

Other articles that have appeared online across national, trade and regional newspapers and magazines include general information and awareness raising on coeliac disease symptoms and diagnosis, research and gluten free product and restaurant reviews.

A selection of recent coverage includes

Examples of some of the coverage that hasn’t appeared online includes:

  • Asian Trader
  • Care Home Catering
  • Chat It’s Fate
  • Chat Special
  • Daily Telegraph
  • Free From Heaven 
  • Gastrointestinal Nursing
  • Healthy Food Guide
  • Jewish Tribune
  • Network Health Dietitians
  • Nisa Consortium
  • Olive
  • P3
  • Pulse
  • Saga Magazine
  • Sainsbury's Magazine
  • The Fish Friers Review
  • Vegan Food and Living
  • Waitrose Weekend
  • Weekly News
  • Weight Watchers
  • Women’s Running
  • Women’s Weekly
And a snapshot of some of the coverage that has appeared regional includes

 

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