Asda is the first supermarket to sign up to our Gluten-free Guarantee
15 September 2014
During Awareness Week this year, we asked supermarkets to sign up to our Gluten-free Guarantee and agree to stock a core range of eight gluten-free items in all their stores to help you manage your gluten-free diet more easily.
And we’re delighted to announce Asda as the first supermarket to sign up to the Guarantee, with all Asda stores across the country – including smaller stores - stocking the eight core gluten-free items from today (15 September). The eight gluten-free staple items are: white bread, pasta, cereal, flour, cereal bars, rolls, crackers and one other bread (brown or seeded).
Three other leading supermarkets - Waitrose, Tesco and Marks & Spencer - have also made significant progress in meeting the Gluten-free Guarantee. Sarah Sleet, Chief Executive of Coeliac UK, said: “We are delighted that four of the UK’s leading supermarkets have risen to our Gluten-free Guarantee challenge, and we will continue to work with these and other UK supermarkets to make shopping for the basics an exercise free from hassle and frustration.”