21 September 2011

Delicious Alchemy has recalled certain products due to potential gluten contamination.

As a precautionary measure, Delicious Alchemy is recalling the following products:

Gluten Free Rolled Oats - best before 04/08/2012, 05/09/2012, 06/09/2012.

Original Gluten Free Purely Oaty Fruity Nut Muesli - best before 04/08/2012, 05/09/2012, 06/09/2012.

Only products with these date codes are affected.

This is due to some products possibly containing levels of gluten which do not meet Delicious Alchemy’s customer promise to provide food that is below 20 parts per million in gluten.

The affected products are currently being removed from Waitrose, Ocado and Booths stores, and it is anticipated that all stock will be cleared by 6pm today (21 September 2011). Please note, Holland & Barrett product is not affected.

Affected products should not be consumed. Any customers in possession of these items should return them to their nearest store where a full refund will be given.

Customer safety is of paramount importance to Delicious Alchemy and we take all issues regarding the production of our food extremely seriously. We have already identified the source of the possible contamination and taken immediate steps to ensure this will never occur again.

We apologise sincerely to customers for any inconvenience caused.